overview
Moss CPA, an established full-service accounting firm in Walnut Creek, California, sought out a full brand identity facelift. With wishes to incorporate the lush greens of the Mount Diablo Region of the Bay Area, they wished to balance out the color palette with a fresh and modern logo concept.
After researching Moss CPA's core values and principles, it was clear that two main concepts took the stage: 1) Growth, as symbolized by the rising graph intervals, and 2) Fresh ideas, as interpreted through the lightbulb icon.
audience
Moss CPA provides a variety of outsourced accounting and tax services to nonprofits and small businesses in and around the San Francisco Bay Area.
“Josie took our disconnected ideas & elements & turned them into a fantastic logo idea.”
Michele Boltz, Operations Manager, Moss CPA
Client provided image via Yelp (Business cards featured spot gloss overlay.)
Client provided image via Yelp (Business cards featured spot gloss overlay.)
— client work —
Design Showcase
