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The professional stuff.

Why me?

I'm a seasoned graphic designer with 15+ years of professional experience in both in-house and freelance capacities. I spent most of my in-house corporate years designing editorial layouts and advertisements for a variety of nationally published magazines, supporting large scale brands like Macy's, Jack Spade and Saks Fifth Avenue, all the way down to small mom 'n' pop businesses.

This experience gave me a peek under the hood of America's businesses: What their branding looked like, what worked and what didn't. I found that there is a major need for affordable brand identity design to better serve small businesses. This led me into the world of logo and brand identity design where I now share this knowledge and implement it into my client's branding.

 

Where in this great big world am I?

I'm a San Francisco transplant!

I currently reside in sunny Walnut Creek, California with my husband, our bossy 7-year-old daughter (7 going on 17!)

Originally from the metro-Detroit area of Michigan, I spent my early post-college years living the slow-paced island life on Hilton Head Island, South Carolina where I got my first job as a Graphic Designer and quickly rose to Art Director in the wonderful land of publishing.

Years later I relocated to Chicago where I worked as a designer for one of the nation's largest luxury lifestyle publishing companies. While Chicago still has my ♡, I can certainly say I do not miss her brutal winters!

I longed for palm trees and the ocean, so in 2014 when my husband's job relocated us to San Francisco, we decided we'd try out this whole "West Coast living" thing, and here we are.

 

Enough about me!

I want to hear your story.

How has your past led you where you are today? If we move down the path of working together, I'll of course be asking you all about your business, but I also want to learn about your personality and what makes you tick. 

It's vital that your aura shines through in your branding—The trick is seamlessly blending it into a brand identity that resonates with your audience and converts them into customers. Luckily, I've got your back!

 
Josie Decker of Spade and Anchor Creative, graphic design, logo design, branding, and Canva templates to market small businesses.

1

90s chick for-everlong!

I’m a shameless 90s alternative music lover, but love classic rock and pop as well. Foo Fighters and Aerosmith are my lifelong loves!


2

I loathe small talk

I’d rather have a deep, therapeutic conversation with someone I just met rather than shoot the breeze about nothing memorable or interesting.


3

i slow down to speed up

After coming back from a 2022 sabbatical, I realized how much I miss drawing and doodling! I had to unplug to realize it’s my analog approach and experience that sets me apart from other designers.


 

grab a canva template!

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